“EPIC Mix – Capture. Connect. Share.” What a slogan! Who else to come up with such a slogan, such a campaign, other than Vail Resorts, owners of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly resorts in Colorado and California. True, this EPIC day announces yet another EPIC breakthrough in technology, specifically in the world of social media. The “EPIC Mix” is what Vail Resorts is calling it, and a truly epic mix it is, of all things new in interactive social media. The Epic Mix is the Foursquare and Nike+ of the mountain, and has updates for both Twitter and Facebook.
Vail Resorts kept the EPIC Mix a secret until they debuted the mobile and web-based application today at a press event at the Ace Hotel in Manhattan. But then, out of nowhere, they unleashed the “EPIC Mix” to the world, announcing that the skiing and snowboarding would be so much more social this season, because of their innovative location-based gaming application.
[Credit: EPIC Mix]
So what does the EPIC Mix do? The EPIC Mix is somewhat like Foursquare, but instead of unlocking Foursquare “badges”, you unlock EPIC Mix “pins.” Everything from tracking your vertical drop, to how many runs, or how many days on the mountain. This is a game of multiple location-based programs all rolled into one.
The key to letting the EPIC Mix become a reality is the RFID chip that is inside the card that you get when you purchase your season pass. The cool thing about this is that you don’t have to be on your phone checking in. Your RFID chip gets scanned at the lift, and automatically put into the “EPIC Mix” of things, if you like the pun.
What I would have really enjoyed to see was a summary of what I did last year. Yeah, I know I got 50 days on the mountain, but I would have liked to have relived it somehow. The EPIC Mix will give me what I’ve always wanted, and more. I can log in to the website, check my stats, see my scores, view my friends, and so much more.
What else can the EPIC Mix do? The EPIC Mix links to your Facebook and Twitter accounts, letting you compare your pins with friends, see who’s got the most days on the mountain, or vertical feet passed, or even WHERE your friends are!
Vail Resorts is always open to new ideas, new trends, and new methods of interaction. Their EPIC Mix is the next best thing out there, fellas! I’m definitely downloading the app on my android after I buy the EPIC Pass, and racing all my friends for the most pins, most days, and most vertical feet.
Congrats to Vail Resorts for providing me with an EPIC Mix of social media interaction, and giving me the drive I’ve needed to get back out on the mountain!
ic Medal
ons. He already had the gold Medal after his first run, but instead of showing some simple jumps in his second run- he did jumps nobody had seen before cleaner anyone can show them. Even if the ice hockey team has still a long way to go- the final will be Sunday at noon, one of the most important games for the US was yesterday- US against Canada. The US won with 5 to 3 goals and moved a big step closer to the final.
Tomorrow morning will be another great day of riding so come out or miss out!
