In a ski resort destination, there are a couple of different categories that I think would describe the meaning of a “ski snob.” The (most likely local) snow snobs, who know the mountain well, save their best days for powder days, and frankly, don’t mess around, are one group. Another important category within the ski snob demographic can refer to those with a taste for high fashion, and being the best dressed in snow wear for après cocktails.


If the latter is an area of interest, Aspen Fashion Week this year in March may be an exciting time to check out the Rockies, attend some “haute-coutre” snow wear runway events, and hit the slopes. Aspen Fashion Week, which was inaugurated in 2009, is a destination fashion event showcasing winter resort, ski, and technical outwear. Even if you identify more with the hard core/snow snob culture, the event will be promoting some of the best equipment out there for winter athletes. Aspen Fashion Week takes place March 13-17, and the featured designers will include: Authier, Bogner, Circe Show, Dannenmann-Pure, David Babali, Emilio Pucci, FEED, FEED Projects, Gabriel Conroy, Gray, Gypsy Jewelry Collection, and Heidiskis.


Throughout the week, there will be daily après ski events, and runway shows at the Snowstage, AFW Boutique, The Chateau, and The Belly Up, an indoor music venue where Aspen Fashion Week meets Rock n’ Roll. There will also be nightly runway shows, equipment demos, on-mountain parties, and in-store presentations.


If the word posh has a strong presence in your vocabulary, this is a great time to check out Aspen. Test out some high-end equipment demos, be a critic at several runway shows going on per day, represent your own fashion at Aspen’s chic après venues, and of course, unwind at one of the resort’s five star spas. Check out what Rocky Mountain Vacation Rentals has to offer in Aspen for this time of year, and spend your ski vacation in style.

One Response to “Scoping Out High Fashion in the High Rockies”

1. Sean Ragsdale says:

   January 10, 2011 at 10:31 am

   Aspen Style is what we all want to follow. I can’t see who would want to miss this.